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PPC vs. SEO: What's Best For Your Business?

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 Is one option better than the other? When you own a digital marketing agency, clients want to know where to invest their marketing dollars. A question we frequently receive is, "Should I invest in PPC or SEO?" According to WordStream, PPC stands for pay-per-click, "a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked." Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically. Earned placement via Google organic (or SEO) means you don't have to pay for each click. An example Below is an example of PPC result versus SEO via Google Search. The search term I used was "car insurance." Using Google's Keyword Planner, I was able to determine that the average cost per click for this car insurance keyword was nearly $60. This is one of the more expensive terms, folks! You'll notice there is a little box that says "Ad" to the rig...
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8 Key Questions to Ask Before Hiring a PPC Company

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 Make the right decision when it comes to the person managing your PPC campaign. Google Adwords can be a key component to driving new business for your business. Pay-per-click advertising can drive instant traffic to your website that can result in new leads, customers and ecommerce sales. If you are a business owner, entrepreneur or marketer who isn't certified in Adwords, nor do you have the time to manage your campaign, a pay per click agency could be a viable option to save time while making your campaign work smarter for your business. While a PPC company will likely take a percentage of ad spend or charge a flat fee, it is a better option than improperly managing a campaign. Yet, plenty of PPC agencies could mishandle your budget and campaign, which is why you need to ask the right questions. I view PPC agencies in a similar way to golfers. There are a lot of people who can pick up a club and make contact with a golf ball. There are very few scratch golfers who can shoot nea...
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10 PPC Trends You Can’t Ignore in 2020

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 Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. Some of the most exciting announcements from Google Marketing Live 2019 –  an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience). As for Microsoft, they've been testing AI-powered recommendations in their Advertising Editor. This update can provide suggestions like adding new keywords, setting estimated mainline bids, and fixing ad groups without ads or keywords. Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020 Trend #1: PPC Automation One of the biggest trends in Pay-per-Click (PPC) advertis...
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What types of PPC are there?

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 PPC, or pay-per-click advertising, is an invaluable marketing tool for businesses - especially those looking for quick traffic increases and lead generation. The trick is choosing the right avenue for your budget.  So, what types of PPC are there? Search advertising Display advertising Social media advertising Remarketing Sequential remarketing Google Shopping We'll go into a bit more detail about each one, below.  Unlike more traditional forms of advertising, PPC allows you to directly assess your return on investment, helping you to understand your profitability from any money you decide to invest - choosing the right type of advertising is key to making sure you get that ROAS (return on ad spend).  If you're also interested in SEO - take a look at "SEO versus PPC" and see which is the best bet for you.  Search advertising – Google Ads and Bing Ads We’ve all seen PPC search adverts, although you may not know that’s what they were. The most common type of sear...
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